Skechers is basically a shoe company that targets younger
group of people from 12 to 24. The video is basically about how they find ideas
through seeking it in various places in various ways. For instant, through
seeking fashion senses from nightclubs or fashion magazines and also from
television commercials. They would also conduct surveys and get responds from
the younger people, which are their target and so they will just use it as a
reference and product products. They located their offices at those geographically
extreme places, in mountains and deserts, which are places you need the most
for those shoes. Their shoes are the most suitable for outdoor activities, such
as hiking and walking in deserts. For myself, I really hated skechers because
the design is just very ugly and old-fashioned. In addition, skechers are
usually expensive, why would I pay such price and get durable shoes with very
ugly look. I usually go for converse or vans for shoes, because they are relatively
cheaper and their design never get old. I personally do not like shoes that are
too sporty because if i have shoes that are really sporty it would just be a
little weird if I wear it too school. Basically I just like to but shoes that I
can wear in all kinds of situations.
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